Counter-Tourism
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TACTIC: Like a Dream

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Get a cheap A-Z guide to dream symbolism. Try the ‘Body, Mind and Spirit’ section of your local library. Or consult one of the many websites. Use these dictionaries of symbolism to interpret heritage sites as if they were dreams:
Castle = a reward
Museum = a quest through many rooms
Tour Guide = protection against snakes, good fishing advice
Guided Tour = your only chance to kiss Elvis in Graceland or meet the Butterfly Man
Glass case = a place to say hello to The Beatles
Suit of armour = lighten up!

Devoid of science, these dream dictionaries fall back on a strange kind of commonsense. Use your dream dictionary as a guidebook to your site.

 
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